Farmers in Ragidumpiat Village in Markham District, Morobe, have successfully grown carrots despite the area’s traditionally hot climate.

according to the Purple Carrot website, not all the produce is due to sourcing constraints. Any produce that’s in packaging comes prewashed, but loose items like sweet potatoes or lemons are not.

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By focusing on intuitive packaging, innovative product formats, and a digital-first approach, the company is making fresh carrots more accessible, versatile, and shoppable than ever before.

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In fact, carrots are present on the packaging, too. The carrot gummy can even be seen nestled among the other gummies. Despite this, finding the carrot gummy is considered somewhat rare.