Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

With the federal election less than a month away, the Conservative Party has dropped a fourth candidate in just two days – ...

At Nvidia’s conference last month, CEO Jensen Huang projected artificial intelligence (AI)-driven data centre spending to top ...

Studios will begin their upfront talks with media buyers in the coming weeks — with billions of dollars at stake — right as ...

Yaron Tomcin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the ...

Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

Thomas Cook (India) has appointed Bollywood's youth icon Kartik Aaryan as its brand ambassador.

As per EY, to stay competitive, broadcasters need to diversify their offerings and reorient their organisations toward audience segmentation. “Broadcasters will need to build first-party consumer data ...

President Donald Trump unveiled a new set of tariffs on foreign goods Wednesday, promising the new tariff plan would pump ...

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for ...