According to RTL AdAlliance's The New Life of the Living Room study, 59 percent of CTV users turn to broadcaster-produced ...

Digital media is outpacing traditional platforms in India, now capturing 32 per cent of media revenues, driven by increased ...

The report added that digital ads are highly effective; 69 per cent of mobile users spend time on media (entertainment and ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

The Better Business Bureau of Michigan now includes the areas that were previously served by the BBB of Detroit and Eastern ...

As the original Canadian NHL broadcast deal that shook the world nears its conclusion, the consensus in the television ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

The Connected TV Festival, running from April 29 to May 1, will feature a keynote from Ross Appleton, VP, general manager for ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

In Wayne Gretzky's hometown of Brantford, Ontario, and across Canada, the Great One's loyalty and legacy are being questioned ...