A thoughtful brief gives the designer direction and guardrails to explore concepts within your brand's parameters. The defined scope saves time and prevents tangents. With a solid brief, the designer ...

Like Queen Elizabeth, she loves horses and a great tiara moment. Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol. On Feb. 18, the Duchess of Sussex announced that she ...

2 – Concept Development After the research, the creative team will begin brainstorming and sketching initial logo concepts. You can expect to receive 3-5 unique ideas during this process stage, each ...