The 403-room inn has been re-dubbed the Midland Hotel Chicago as its owner begins a renovation to try to boost business.

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints.

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

Convenience-store chain's CEO talks customer loyalty, inventory management, security and more at Conexxus conference ...

Positioning your brand as a credible source of knowledge ... with your audience but also fuel the infinite loop of trust and ...

Adding to the challenge is the fact that retention rates are down for many brands trapped in a costly loop—acquiring ... exclusive offers or brand updates. Incorporate loyalty program upgrades ...

Creating immersive experiences using the metaverse increases brand engagement with consumers and builds consumer loyalty. Experiential, interactive brand acts in digital and social media evoke ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.