Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

To activate fulfillment as the linchpin of loyalty and lifetime value, arm your brand with the following key tactics and tools. 1. Create unboxings worthy of watching, sharing and repeating.

But loyalty can be fickle, and according to our just-published Relationship Marketing Trends: Brand Rankings Report, brand loyalty across the board is lagging.

Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust. The post Why closing the feedback loop drives better CX outcomes ...

Brand loyalty came in at 52.6% last year, the study found, up 1.8 percentage points from the previous year and closing in on the pre-pandemic 2019 benchmark of 54.2%.

Fast forward to 2012, and the Consumer Decision Journey has evolved into a Social Loyalty Loop with vast touch points. Brands are building social campaign experiences that spread from one brand ...

In the American West, the phrase “ride for the brand” carried profound meaning. It was more than an allegiance to a ranch; it was a declaration of loyalty, honor, identity, and shared mission ...

If you are looking to boost customer loyalty and retention, then you should definitely consider closed-loop payments.

SheerID: Seventy-one percent of consumers are more loyal to a brand that offers them an exclusive deal. The "2024 Consumer Loyalty Report" also revealed that 80% of members of these communities ...

This generation tends to be highly brand-loyal, with a preference for brands that provide consistent quality and meet their needs. This pragmatism translates to what they want in a loyalty program.

Closed-loop cards give business owners like you a way to compete on their own terms and build loyalty that no discount or mass marketing campaign can replace.

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...