Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

The public split between Target and Twin Cities Pride, the nonprofit that throws the parade in Target's hometown, captures ...

Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

The convenience store chain is celebrating itself today, July 11 (i.e. 7/11), by giving away free 12-ounce Slurpees and more ...

In recent years, Unilever has taken a giant leap into the future of consumer goods by integrating cutting-edge AI innovations ...

Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust. The post Why closing the feedback loop drives better CX outcomes ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Influencer Marketing in the digital era comes out as the prime tool for brands to reach target audiences. While such competition is on a never-ending rise and consumer needs have altered completely, ...

To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations.

Privately owned hotel group L+R Hotels is rolling out a commercial restructuring aimed at centralizing operations across its properties.