When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

The public split between Target and Twin Cities Pride, the nonprofit that throws the parade in Target's hometown, captures ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel intrusive. The best brands treat data as borrowed, make AI visible and ...

Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

Brands that treat exchanges not as an afterthought but as a core commerce capability will be the ones who keep both revenue and relationships intact.