Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

Tony the Tiger hugs special teams player of the game, Arizona State placekicker Christian Zendejas, left, and offensive MVP, ...

That's the price to pay for the third greatest trophy in college football (we'll rank it behind the Heisman and the crystal football given to the national champions ... for now). The Pop-Tarts ...

The Pop-Tarts Bowl started with a tribute to 2023’s fallen soldier who reappeared from the dead. The crowd erupted for Frosted Strawberry’s return while Hot Fudge Sundae, Wild Berry, and Cinnamon Roll ...

That’s right folks, the Pop-Tarts Bowl is back for another round of chaos. As the premier breakfast pastry bowl game in all of college football, the Pop-Tarts Bowl is unlike any other bowl out ...

The 2024 Pop-Tarts Bowl brought back the best bowl game mascots college football has to offer, and the mascot shenanigans were on point. During Saturday’s Iowa State-Miami game, the three Pop ...

For us, it was both – in all of the best ways possible. Last December, the Pop-Tarts-sponsored bowl game saw the 25th-ranked Kansas City Wildcats taking on the 18th-ranked North Carolina State ...

QB Cam Ward has stated that he will play, which has resulted in the opening spread of Iowa State (-1/-115) flipping all the ...

Last year's Pop-Tarts Bowl caught the world by storm when the winning team ate the toasted mascot. The 2024 game promises to be even bigger.