K-beauty brand, Beauty of Joseon, announced its first U.S. retail partnership with Sephora. The Sephora debut features core ...

Beauty of Joseon, the perennially viral sunscreen brand from Korea, has inked a retail deal with Sephora, where it will launch on July 17 online before rolling out to 600 doors. The initial assortment ...

Day Dew isn't intended to be an exact replica of the famous Relief Sun, but instead is meant to honor the product's legacy. "While keeping the beloved silky texture of the OG Relief Sun, Day Dew ...

Beauty of Joseon's latest launch, however, could very well rise to the top too. It’s the brand's first 100% mineral-tinted sunscreen with SPF 40, a formula packed with zinc oxide, ...

One of Korea’s most cherished skincare gems – the Beauty of Joseon Relief Sun sunscreen with SPF 50 – is a must-try for ...