Look around you. Chances are, there’s a BiC Cristal ballpoint pen among your odds and ends. Since 1950, it has far outsold the Rubik’s Cube and even the iPhone, and yet, it’s one of the most ...

Bic brought us the biro in the 1950s ... Those smart men in marketing have come up with a pen that my lady parts can really identify with. Where has this pen been all my life???" ...

You've probably doodled with one of these in class: a blue Bic pen. But when Oscar Ukonu uses ... faces out of one of the most common office supplies? It comes down to three techniques.

French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...

Bic said its sales continued ... of purchasing power in poorer parts of the Middle East and Africa are some of the main drivers of the growing demand for pens and related products, Bich said ...