Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The court noted that the similarities between the counterfeit and original BHPC logos were nearly indistinguishable, and Amazon’s unauthorised pricing strategies had diminished brand equity for ...

The February economic blackout saw Target and Walmart traffic drop, Amazon sales rise slightly and Costco web traffic ...

If you receive an email about a fine dining deal a few minutes after buying a luxury watch, don’t be surprised. This is just ...

Umbro's owner is at court seeking to fight off an appeal over a ruling in its favour over the similarity between its logo and ...

Major League Baseball will stage its biggest standalone international event in league history 25 years after playing its first regular season games in Japan with the MLB Tokyo Series presented by ...

The Consumer Product Safety Commission (CPSC) have recalled several products for children. The baby gate was sold exclusively ...

Strategy, logic, research, data and analytics can drive good decisions. But it’s instinctive, intuitive ideas that make them ...

The claim specifically accused Amazon Technologies of manufacturing and selling products under the brand Symbol that carried the infringing logo, with Cloudtail India also involved in the sale of ...

It's powerful how brands can evoke feelings just by their logo. The Golden Arches are synonymous with fast food. Over the years, McDonald's logo evolution mirrors its growth and reach. The Amazon logo ...

Consider using one if your business: Have you ever seen the Pepsi globe, Adidas trefoil leaves, Target bullseye, Nike swoosh or the Amazon smile? These are all examples of iconic abstract logo marks ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach to product content on retailer websites.