Amazon is starting to test a new AI shopping agent — a feature it calls "Buy for Me" — that visits other websites and makes ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

The bureau has alleged that Google’s alleged abuse of its dominant position is discouraging competition, inhibiting innovation, inflating advertising costs and reducing publisher revenues. It said its ...

With the deadline for TikTok to sell or face a ban (again) looming, a new potential buyer has emerged. Amazon has thrown its ...

Amazon has put in a bid to purchase TikTok, a Trump administration official said Wednesday, in an eleventh-hour pitch as a ...

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon. They populate ...

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon (AMZN), which has helped turn ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

When Microsoft and Google first teased AI-powered search back in early 2023, their pitches were similar to Amazon’s. With ...