Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon (AMZN), which has helped turn ...

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon. They populate ...

When Microsoft and Google first teased AI-powered search back in early 2023, their pitches were similar to Amazon’s. With ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Amazon Luna unveiled a multi-year deal with big game publisher Electronic Arts to bring many of its top games to the cloud gaming service.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For over a decade, Skai has earned trust from notable brands such as Adidas, DoorDash, Haleon, Sony, Philips, and Pepsi.

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

LVS Advisory, a New York City-based full-service investment firm, recently released its first-quarter 2025 investor letter.

The NFL will continue its Christmas Day takeover in 2025, with three games featured throughout the day on Netflix and Amazon.