Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Key growth drivers include the Alani Nu acquisition, international expansion, the Subway food service rollout, and the new Celsius Hydration product line. Execution will determine success.

Dirty sodas exist at the confluence of any number of trends—customization, the experience economy, sobriety and bold flavors ...

Two ninth-grade students in central Vietnam have discovered a way to make soft, natural-looking synthetic hair for cancer patients from discarded pineapple leaves. Tran Nguyen An Hoa and Tran Thien ...

Put the pineapple in a medium non-stick pan with the caster sugar, bay leaves, cardamom, cinnamon and fennel seeds. Put over a high heat. Let the pineapple boil in its juices for 20 minutes (lots ...

Renowned Fuji musician, Musibau Alani, has debunked claims of snatching Asake’s mother, Fali, from his father, Odunsi, popularly known as Malo. According to him, he was not responsible for the ...

Renowned Fuji musician, Alhaji Musibau Alani, has dismissed circulating rumours that he was responsible for breaking up the marriage between Fali, the mother of afrobeats star Asake, and her former ...

Veteran Fuji musician Musibau Alani, stepfather to Afrobeats star Asake, has denied allegations that he took Asake’s mother, Fali, from her former husband, Odunsi, also known as Malo. The controversy ...

Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as ...