Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

I’m a fan of the soft life trend, especially when embraced by Black women. For generations, we’ve been expected to carry the ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Easter is coming up, and if you want to go festive with your mani, today we’ve rounded up some super cute Easter-inspired ...

aesthetics, art, and more. So while Venus retrograde certainly impacts your love life, it can also affect your creativity, self-worth, and finances, too. Venus shifts into reverse every year and a ...

Meghan, Duchess of Sussex in “With Love, Meghan ... There’s a beehive in the garden. The music is easy-going like a Starbucks café in the mid-90s. There’s an appealing simplicity ...

From pastel beads to Y2K aesthetics, there's a charm for everyone. Beadology specialises in aesthetic and durable handmade phone charms, perfect for adding a personalised touch to your phone. While ...