Who is Adolf Adi Dassler and what was his vision? At the age of 20, Adolf Dassler created his first pair of shoes based on one idea. Until he passed away at the age of 74, he lived his life following ...

Adolf Dassler founded Adidas in August 1949 after a disagreement with his brother - and the company has since gone on to become the largest sportswear manufacturer in Europe ...

There are those who assure that there is no love equal to which two brothers can express. However, the German brothers Adolf and Rudolf Dassler staged a fierce and relentless fight due to the ...

Initially, in 1949, Adidas focused solely on sports shoes. Its founder, Adolf Dassler, incorporated the now-famous three stripes into the design of a track and field spiked shoe.

Adolf Dassler founded Adidas in August 1949 (Image: PA) Adidas has been selling sports shoes since the late 1940s - but people are only just noticing the 'hidden message' the brand has been ...