Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf “Adi” Dassler.

The television series will explore the intense rivalry between Adolf 'Adi' Dassler and his brother Rudolf 'Rudi' Dassler, which led to the founding of the competing sports shoe brands Adidas and Puma.

A sculpture featuring Adidas co-founder Adolf Dassler is seen in front of the headquarters of Germany's sports equipment maker Adidas in Herzogenaurach, southern Germany. Photo by Tobias SCHWARZ ...

The series will delve into the fraternal blow-ups between Adolf ‘Adi’ Dassler and his brother Rudolf, who went on to create rival Puma. Hollywood-based film producer No Fat Ego is backing the ...

Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf "Adi" Dassler.

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...

(Reuters) -Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy ...