Movie experts say theater-goers can expect an average of 20-to-30 minutes worth of promos during the pre-show.

Hold on to your butts for a Jurassic Park and Jurassic World binge-watch. I first encountered Jurassic Park one fateful day ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

The former AMC theater in Big Rapids will reopen with luxury seating and first-run movies after a major renovation.

Ballerina is a new spin-off from the John Wick world, hitting theaters on June 6, 2025. It stars Ana de Armas as Eve Macarro, ...

The buzz for Wicked is in the air, and ahead of the film's upcoming release, AMC Theatres has released a new ad to remind ...