Colorado Buffaloes' Alamo Bowl Appearance Against BYU Generates Near-Record Revenue
Win, lose or draw, the Colorado Buffaloes keep drawing eyeballs. The Valero Alamo Bowl announced Wednesday that its bowl game ...
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College football bowls set huge records
The Alamo Bowl between BYU and Colorado led the way ... the most-watched edition of that game since 2008. The 17 bowl games run by ESPN Events fared particularly well, though the non-ESPN Events ...
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The 'Prime Effect' delivered $59 million impact for first bowl game, per report
Deion Sanders turns out gold everywhere he goes and last year's Alamo Bowl was no exception. The Big 12 matchup between No. 17 BYU and No. 23 Colorado generated a total economic impact of $59 ...