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WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award - obviously - and no-one more than WPP. And, once again, the holding company's GroupM has won WARC's ...
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.
We Expect Omnicom Will Perform Reasonably Well With or Without Interpublic
Omnicom is one of the five largest advertising agency holding companies globally. With well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect the firm to maintain ...
Growth Has Sputtered Recently, but We Expect Interpublic Will Show Improvement Even Without Omnicom
While cash uses have exceeded cash flow recently, IPG's financial position remains solid. The firm ended 2024 with $3.0 billion in debt outstanding, excluding capitalized operating leases, and $2.2 ...
Hyundai-owned Genesis hires Circana exec as new CMO
Genesis Motor America has hired Circana executive Amy Marentic as its new chief marketing officer as the Hyundai-owned brand ...
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
Sabio Announces Audited 2024 Results, Achieves Record Revenues and Adjusted EBITDA Profitability
Achieved record full-year consolidated revenues of US$49.6 million in FY2024, an increase of 38% from the prior year, with a gross margin of 62%. Generated full-year Adjusted EBITDA 1 of US$3.8 ...