Texas Tech's recent recruiting success, combined with its headline-grabbing haul from the transfer portal, signals a clear ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

Elite 2027 quarterback recruit Kavian Bryant can pick any school in the country, and he has offers from most of them. His offer list includes Michigan, Texas A& ...

One of the biggest stories of the offseason came in Lubbock. Texas Tech received a major NIL investment from its collective, The Matador Club, and brought in the top-rated transfer portal class.

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

The Texas Tech football program is making a splash on the recruiting in the new world of NIL and the transfer portal. The Red ...

Now, I'm certain that when every player on our roster gets $25,000, it's going to become known that Texas Tech has a good NIL program that'll be appealing to recruits, but we're not going to make ...

Texas Tech linebacker Jacob Rodriguez (10) during an NCAA football game against Arizona, on Oct. 5, 2024, in Tucson, Ariz. Credit: AP On the gridiron ...

Crashing that gap, of course, is Texas Tech, behind the billions of Cody Campbell and his Matador Club collective, which will pay Tech athletes across all sports a whopping $55 million in NIL ...

Part of the hefty price is due to the location Texas Tech is in. Lubbock, despite being great in it's own way, is not an appealing location for 18-22 year old college athletes.