"Tesla Takedown" organizers have promised their biggest day of global action this weekend, encouraging thousands to protest outside Tesla showrooms,

Tesla has become a lightning rod for violent attacks and vandalism in the months since CEO Elon Musk joined the Trump administration.

The Tesla Takedown movement is expecting hundreds of demonstrations to take place at the automaker's showrooms across the world Saturday for what it has dubbed a "global day of action." Why it matters: The protest movement has drawn the Trump administration's ire and cast Elon Musk's signature brand into turmoil for his role in slashing the federal government.

Elon Musk’s Tesla. “Musk is a bigger threat to democracy than Trump is at this point,” said Cousins, a longtime activist who organized an anti-Tesla rally in a deep-red district in Central Florida last weekend,

Tesla trade-ins have reportedly hit a record high amid a brand crisis linked in part to CEO Elon Musk's involvement in the Trump administration. According to the Washington Post, Teslas made up 0.4% of all vehicles traded at traditional dealerships a year ago.