Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

In an AI-driven era when some big brands are ditching mid-level staff, Starbucks is trying something to revive its fortunes.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for ...

The protein cold foam joins a lineup of new items coming to the Starbucks menu, including limited-edition Strato Frappuccinos ...

CompanyOverview|NASDAQ:SBUX] Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief ...

By putting their people first, Starbucks is making an investment that should pay off over time.