Why bouncy, hyper-feminine script is the font of choice for bridesmaid gifts and novelty wine glasses In our digital era, pleasingly haphazard script feels incredibly human.

Merritt Russell found the writing technique known as Spencerian Script fascinating. He enjoyed the dramatic font sizes, the swirl of the letters and the occasional drawing mixed in with the writing.

We don’t all write in the “Coca-Cola” font because time is money Over time, the Spencerian font was replaced by a simplified version, called Palmer Method.

According to legend, Ford's current logo, with its Spencerian script and elegant appearance, is derived from the business card of one of the company's first executives.