Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

A conscious approach to media can drive effectiveness and business results by ensuring your adverts appear in high quality and relevant placements. Building media strategies that reflect a brand’s ...

“Retail media is not just about comms,” according to Ed Sellier, strategy manager at Tesco UK Retail Media. Speaking at an FMCG Instore & Ecommerce event, he referenced Mark Ritson’s contention that ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

As the pressure grows to sell creative brand-building to the C-suite, understanding how an organisation approaches – and seeks to mitigate – risk could be a big step forward for CMOs . Consistency is ...

Chinese brands have moved from “cheap and fast” to innovation-led challengers. Yet, while R&D and supply-chain excellence drive rapid global expansion, many still lack the emotional brand power needed ...

This report, based on Ascential’sWe’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

If resources like time and money are a major factor, consider exploring synthetic research to get to some quick and dirty insights (or test concepts, run scenarios, etc). But if working in a highly ...