Brands must resist AI’s pull towards sameness, says Uncommon founder Lucy Jameson
Who Cares? podcast, the creative studio’s founder warns that, with AI promising unparalleled access to scale, speed and ...
AI glitches make headlines, but is brand trust paying the price?
Heathrow’s recent shutdown is a timely reminder that when things break, trust takes the hit. As marketers invest in ...
Seth Godin to CMOs: ‘Everything that touches the market is on you’
The best-selling author, prolific blogger and professional public speaker joins The Drum in Belgium for a frank conversation ...
Most marketers are losing sleep over the same issues, here’s how to fix them
System1’s Andrew Tindall will explore the common ways brands fail and offer remedies. He’ll be joined by a co-author too; ...
Ad of the Day: Sean Bean narrates O2’s celebration of life’s big moments
Essential For Living’ is the latest in the campaign, which features the actor, who has been the voice of the ads for 23 years ...
Sustainability sells: time to make it central to your influencer strategy
TALA, founded by Grace Beverley, fills the gap for sustainable athleisure that performs and doesn’t cost the earth. The brand’s affiliate strategy pairs it with creators who share its values, building ...
Callaway’s clarion call to golfers voiced by Andy Murray
The golf brand’s springtime ad is part soggy-season therapy, part hype reel, featuring influencer cameos, a deadpan Murray ...
Will SXSW London have the same magic as its Austin counterpart?
SXSW will head to London for the first time in June. Tracey Walker of George P. Johnson spoke to three previous attendees ...