Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger audience without retail media network fees. One example is on-the-go media, ...