The Kantar Kidscap report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to ...

As per the TAM AdEx report, ad volumes on TV for the auto sector witnessed a de-growth of 14% during Jan-Jun 2024 over ...

Sun TV’s revenue for the quarter, excluding movies and sports, grew by over 3%, crossing Rs 799 crore, network’s advertising revenue registers 2% jump ...

Fintech and e-commerce were key sectors leading the recovery in Q2; high-value deals and a renewed wave of investor confidence powered the comeback, shared industry players ...

Ever since Swiggy IPO allotment was completed on Monday, brands have been riding the viral moment with congratulatory posts for the platform ...

ITV Network has appointed Dr. Amit Arya as its Senior Consulting Editor. In his new role, Dr. Arya will oversee the editorial operations of the network's channels in Uttar Pradesh, Uttarakhand, ...

The time has come and exchange4media is all set to acknowledge and translate the exceptional work of the brands with Best-In ...

The time has come and exchange4media is all set to acknowledge and translate the exceptional work of the PR agencies by ...

Parag Milk Foods Ltd., the parent company of Go Cheese, has launched a vibrant 20-second TVC celebrating the transformation of routine meals into culinary delights. “Premiering during Bigg Boss 18 ...

The Annual Report for Fiscal Year 2022-23 was evaluated by SAFA’s Committee for Improvement in Transparency, Accountability & ...

Pernod Ricard reported has reported 1.2% hike in its advertising and promotional expenses in FY 24 at Rs 845.14 crore. Also, the company has become the largest Indian spirit maker in India in terms of ...

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative ...