We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you ...

B2B organisations are facing unprecedented levels of disruption driven by rising operating costs, shifting buyer behaviours, ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...

There are countless ways to address this question. The conventional definition of a brand is “a relationship based on a guarantee you can trust.” Another take, according to Ashley Friedlein of ...

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation ...

So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum ...