Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ...

This commission can however be worthwhile for brands that wish to test the Chinese market, evaluate the appeal of different products. But without significant investment or existing interest for the ...

Market Overview In this year, over 150 brands have established their own branded podcasts on Chinese Podcast app- Xiaoyuzou. In addition to well-known names like Nike and Kering, more niche brands ...

Brands like L’Oréal, Biotherm, and Estée Lauder are promoting affordable products, such as primers and cleansers, using cat memes. They create scenarios where couples are giving these products as ...

Known as China’s Instagram counterpart, REDNote should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete REDNote marketing guide here.

New Vintage in Fashion refers to new products designed with vintage elements, such as worn-out effects or with details from the 80s, 90s, or 2000s. Trend pursuers in Beijing and Shanghai are the major ...

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: ...

China has been a crucial market for international sportswear brands. In terms of size, the US remains the largest sportswear market, with an estimated market size of $45 billion, but the industry’s ...

Livestream eCommerce has become the “new norm” in China. According to a report published by Taobao Livestream and iResearch, more than 464 million users are used to buying products through Live ...

Fashion & Beauty Trends on Xiaohongshu Fashion & Beauty continue to be trendy topics on Red. According to Red’s internal data of beauty & fashion content, having to wear a mask doesn’t affect Chinese ...

Focus on Red/Xiaohongshu, Douyin, and Bilibili to connect with young Chinese audiences PMPM’s target audiences are mainly millennials and Gen-Z. Therefore, PMPM decided to focus on social media such ...

When to start preparing for the 618 Mid-Year Shopping Festival? Same as the Double 11 Singles Day Shopping Festival, 618 Mid-Year Sales also consist of Pre-warm, Pre-sale, and Peak (the big days when ...