Opinion: Strategic digital engagement and cultural connections have helped the NBA rebuild its position in the world’s second ...

Balancing follower growth and engagement while optimizing content frequency is the key to meeting evolving consumer ...

Double 11: ‘Buy now, plan later’ fuels China travel boom Travel platform Fliggy’s impressive growth highlights the rising ...

Double 11 shows how Chinese consumers have changed AI, eco-consciousness, and cultural confidence propelled retail innovation ...

Italian group’s struggles highlight the challenges foreign luxury brands face maintaining brand allure, pricing consistency ...

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

L’École, School of Jewelry Arts in Shanghai, supported by Van Cleef & Arpels, presents an exhibition that honors the creative ...

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.

A celebrity-influenced consumer base, immersive retail experiences, and strong social media engagement are propelling growth.

As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to ...

Marking 60 years of Sino-French relations, the Comité Colbert exhibition in Shanghai showcases the rich dialogue between ...

Defying the broader luxury slump, the LVMH-owned brand stands out as an exception, thanks in large part to its China strategy ...