At a recent brand home conference, I heard a talk from the owner of Conservas Pinhais, a small family-run Portuguese sardine factory that has recently launched a factory tour and experience. A central ...

The first month of 2025 set a clear tone for the year ahead. At CES, the focus was on AI-powered personalization, immersive experiences, and the intersection of content, commerce, and advertising.

Advertising Week Europe 2025 is set to be an unmissable event, bringing together top brands, marketing leaders, and creative minds for an exciting three-day experience. Hosted at the dynamic 180 ...

Get ready for an unmissable lineup featuring the biggest names in the industry—from top execs spilling their creative secrets (think Jaguar, Burger King, Ryanair) to electrifying conversations with ...

The relationship between brands and influencers has never been stronger. Partnering with the right personalities can elevate a brand’s visibility, shift perception and drive serious sales. Thanks to ...

The booming growth in connected TV (CTV) has provided buyers with streamlined and easy access to premium content while also introducing new challenges, primarily around taxonomy fragmentation. In CTV, ...

Last year, the global media planning and buying market was valued at $487 billion, and continued growth is expected. Not only that, the landscape is changing quickly with the proliferation of digital ...