The Clorox Company CLX reported impressive fourth-quarter fiscal 2025 results, wherein both top and bottom lines beat the ...

This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Looking at the figure, note how advertising and promotion differentially affect a brand’s equity. For this reason, consumer promotions must be used carefully, especially when trying to maintain an ...

The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

Sarah Knight has been promoted to UK sales director: adult consumer, Head of Zeus (HOZ) and special interest; Sally Wilks has ...

Sunderland have been the seventh highest spenders in the Premier League this summer. And yet, it might just be necessary ...

Shake Shack is ready to shout from the rooftops. The fast casual is in the initial stages of investing in a paid media ...

Aimbridge Hospitality, a leading, global hotel management company and the world's largest third-party hotel operator, today ...

Vicious Biscuit, the Southern-made originator of bold biscuit creations and the rising fast-casual breakfast rebellion, continues to dominate the Southern breakfast scene. In Q2 2025, the brand raised ...

New Delhi, Aug 1 (PTI) Swedish luxury carmaker Volvo is currently not looking at availing of benefits under India's scheme to promote passenger electric vehicles due to existing scale of the industry ...

Co-founders of Protect AI, which was acquired by Palo Alto Networks in April 2025, from left: Badar Ahmed, Daryan ...

The Florida Retail Federation said parents of kindergarten through 12th-grade students are projected to spend an average of ...