Riding the wave of rapper-founded brands in the ’90s, Wu-Tang Clan’s Wu Wear translates the group’s gritty New York City aesthetics into fashion. It’s a direct line from their influential ...

Although we don’t see rappers rocking the colorful sweaters anymore, the brand made a comeback with a runway show during Atlanta Fashion Week in October 2024. Another one of Biggie’s favorite ...

Rapper Cardi B has traded her Birkins for ... recalling how Cardi B “used to make videos” talking about fast fashion brands like Fashion Nova or Rainbow. Shein has faced scrutiny over the ...

and his fashion choices have helped bridge the gap between luxury brands and hip-hop culture. Companies and brands have begun to notice the trends he’s setting and have adjusted their strategies ...

The line and the popularity of Sean John expanded and Diddy and his Sean John brand even won at the Council of Fashion ...

This is not your artist foray into fashion. This is a necessity.” In a TikTok post promoting the launch of the rapper’s new streetwear brand catered to “blocking 99.9% of Wi-Fi, 4G ...

The partnership represents a major milestone in the rapper’s expanding business ... The launch comes at a time when celebrity beauty and fashion brands face increasing competition in the ...

EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will ...

A former basketball player and model, Corley founded children’s clothing brand World of Boby ... t be any more second chances for Chance the Rapper, 31. Eight months after separating from ...