Riding the wave of rapper-founded brands in the ’90s, Wu-Tang Clan’s Wu Wear translates the group’s gritty New York City aesthetics into fashion. It’s a direct line from their influential ...

Although we don’t see rappers rocking the colorful sweaters anymore, the brand made a comeback with a runway show during Atlanta Fashion Week in October 2024. Another one of Biggie’s favorite ...

Brands not associated with music became hip-hop staples including Kangol and Adidas. "Customization and personalization is like the essence of not only hip-hop fashion, but the spirit of hip-hop ...

Fashion houses and brands now seek out A-list Hip Hip icons to wear their brands, sit in their front rows, and share their products on social media. One mention in a Hip-Hop lyric and a brand can ...

Throughout the 2000’s, if a rapper had a little bit of money and was willing to attach his name to a brand, he’d send out a clothing line. While most of these 2000s Hip Hop fashion brands ...

Rapper Cardi B has traded her Birkins for ... recalling how Cardi B “used to make videos” talking about fast fashion brands like Fashion Nova or Rainbow. Shein has faced scrutiny over the ...

and his fashion choices have helped bridge the gap between luxury brands and hip-hop culture. Companies and brands have begun to notice the trends he’s setting and have adjusted their strategies ...

This is not your artist foray into fashion. This is a necessity.” In a TikTok post promoting the launch of the rapper’s new streetwear brand catered to “blocking 99.9% of Wi-Fi, 4G ...

The partnership represents a major milestone in the rapper’s expanding business ... The launch comes at a time when celebrity beauty and fashion brands face increasing competition in the ...