Riding the wave of rapper-founded brands in the ’90s, Wu-Tang Clan’s Wu Wear translates the group’s gritty New York City aesthetics into fashion. It’s a direct line from their influential ...

Although we don’t see rappers rocking the colorful sweaters anymore, the brand made a comeback with a runway show during Atlanta Fashion Week in October 2024. Another one of Biggie’s favorite ...

And that was such a LA-centric thing.” Versace’s hip-hop embrace Krishnamurthy argues that Versace was one of the first luxury brands to embrace celebrities. “We look at Paris Fashion Week or we look ...

This is not your artist foray into fashion. This is a necessity.” In a TikTok post promoting the launch of the rapper’s new streetwear brand catered to “blocking 99.9% of Wi-Fi, 4G ...

The partnership represents a major milestone in the rapper’s expanding business ... The launch comes at a time when celebrity beauty and fashion brands face increasing competition in the ...