Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, ...

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Some say Atlas Technology Group is gaining ground on adland's go-to M&A player, LUMA, after Publicis' acquisition of Lotame and DoubleVerify's acquisition of Rockerbox this year.

Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, ...