Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.
AdExchanger5h
Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit?
Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...
Trainwreck Fascination: Psyched
On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
Hyundai-owned Genesis hires Circana exec as new CMO
Genesis Motor America has hired Circana executive Amy Marentic as its new chief marketing officer as the Hyundai-owned brand ...
Metal14h
Latest Update in the SMM Coke Market
[SMM Hot Topic] Car Exports Hit Record High as Chinese Automakers Accelerate Global Expansion [Brief Review of Domestic Iron Ore] The Price of Iron Ore Concentrates in Shandong Region May Fluctuate ...