Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...

PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...

Genesis Motor America has hired Circana executive Amy Marentic as its new chief marketing officer as the Hyundai-owned brand ...

[SMM Hot Topic] Car Exports Hit Record High as Chinese Automakers Accelerate Global Expansion [Brief Review of Domestic Iron Ore] The Price of Iron Ore Concentrates in Shandong Region May Fluctuate ...