Whether plastic, plush, or pixels on a screen, these toys have always lived in the space between imagination and reality, where fantasy feeds emotional development.But what happens when a child’s ...

According to a Reuters article, "Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence. ...

The CCO of the AI giant focuses on product education over brand buzz.

New types of cuddly toys, some for children as young as 3, are being sold as an alternative to screen time — and to parental ...

Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product is expected to drop later this year.

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried about tariffs.