Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

See details of the project below. Watch on Deadline PREVOUS, Jan. 6: After years of wrangling, the Los Angeles City Council tomorrow will consider final approval for a proposed $1 billion ...

Her writing covers a wide array of large-scale financial topics. Getty Images / Jitalia17 A bond rating is an assessment of the creditworthiness of the bond's issuer. It is a prediction of the ...

By Alex Weprin Media & Business Writer About 32 million people, on average, were watching live on ABC, CBS and CNN as the clock struck midnight to welcome 2025. According to data from Nielsen ...

While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...