LeBron James was like a kid on Christmas morning when he saw his Kenbassador doll for the first time. Here's what he had to say.

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard doll.

LeBron James’ new Barbie doll “is a 10!”Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9.WHAT’S A KENBASSADOR?Barbie has been a a pop culture icon since her ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

It almost feels fake, but Los Angeles Lakers star LeBron James is getting his own signature Barbie doll as part of the NBA legend's deal with renowned toy company Mattel. RELATED: NBA star Ja Morant ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James has the time to kick his feet up after the Los Angeles Lakers secured the 3rd seed in the Western Conference heading into the playoffs. But there's ...

LeBron James is going from Crypto.com Arena to a “Mojo Dojo Casa House.” Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.