Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global ...

The study analysed over 100 brand lift studies conducted by Kantar for campaigns on Samsung Smart TVs across various ...

A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability ...

Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...

Kantar, which tested over 1,350 ads released in 2025, found that influencer content in ads hold viewers for an average time ...

The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

Walmart again led the rankings of the top 100 retailers as its sales grew 7% to $568.70 billion in 2024. Amazon retained its ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

The report highlights that each ad format holds distinct attention dynamics, making tailored creative approaches crucial ...

Aldi Scotland has overtaken Asda for the first time to become Scotland’s second largest supermarket by volume, new data from Kantar has revealed.