News

MarketCast promoted Amy Fenton from co-president to CEO of the market research and analytics firm. Fenton, who joined the ...
NORTHAMPTON, MA / ACCESS Newswire / July 14, 2025 / During London Climate Action Week's official program, Cascale's executive ...
The report notes that audiences exposed to ads on Samsung Smart TVs saw a 7.9% uplift in consideration. Among Gen Z viewers, ...
Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global ...
Campaigns with higher ad frequency see up to double the brand impact, underlining the importance of repeat exposure in CTV ad ...
Recent data from Estonia's political party funding watchdog show that many of the country's major political parties — the ...
Urban India is embracing unbranded and digital-first products, while rural consumers continue to prefer trusted FMCG brands ...
Soumya Mohanty, MD and Chief Client Officer at Kantar, said that India isn’t just something to look at for inspiration—it’s a rich source of talent, tradition, and craftsmanship.
The grocery bag of urban and rural shoppers is undergoing a divide. Urban Indians are gravitating towards unbranded products ...
The NRF’s annual ranking of the Top 100 Retailers has remained consistent since last year, with the top 13 retail companies ...
Kantar, which tested over 1,350 ads released in 2025, found that influencer content in ads hold viewers for an average time ...
Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...