FireAid, the massive benefit concert to help LA fire victims, came together quickly. Here's how
The fires began on Jan. 7, and by Jan. 10, the team behind FireAid — the Azoff family, in conjunction with Live Nation and AEG Presents — had announced a benefit concert for Jan. 30 at the Intuit Dome. It quickly grew in size, taking over the nearby Kia Forum as well. Shelli Azoff was the catalyst.