Here are the beer brands plugging this year's Super Bowl. The post Big beer is once again betting on the Super Bowl appeared ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program will be in operation beginning at 8 p.m. on Sunday, Feb. 9 and operate until 4 a.m ...

CEO Jacob Aarup-Andersen said that Carlsberg's game plan "is to have a broad portfolio of brands with alcohol-free line extensions." ...

CEO Brendan Whitworth wants to change the term used to classify brews like Budweiser and Bud Light – "domestic" beer – to a more patriotic "American" beer.

Frericks watched InBev tumble into controversy, after a Bud Light sponsorship video with transgender influencer Dylan ...

From 1989 to 2022, one company had the exclusive right to advertise alcohol during the Super Bowl. Since this time, many ...

The Indian beer industry contributed Rs 92,324 crore (USD 10.6 billion) to the country's economy in 2023, which represented 0 ...

The Indian beer industry contributed ₹92,324 crore (USD 10.6 billion) to India's GDP in 2023, representing 0.3% of the ...

If you pick up a beer menu at a bar or restaurant in the United States, there's a solid chance the ones  made in America will ...

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...