India's biggest beer-consuming state is rationing supplies of Kingfisher, one of the country's most popular brands, after Heineken-controlled United Breweries last week suspended its sales in a dispute over prices.

UBL highlighted the unviable nature of its operations due to stagnant base prices for its products over the past two years.

United Breweries Limited (UBL) announced on Wednesday (January 8, 2024) that it has decided to halt beer supplies to the Telangana Beverages Corporation Limited (TGBCL) with immediate effect. The image is used for representative purposes only. | Photo Credit: Getty Images

By Rishika Sadam, Nandan Mandayam and Indranil Sarkar HYDERABAD/BENGALURU (Reuters) -Heineken-owned United Breweries on Wednesday stopped supplying beer to Telangana in southern India, following the state's refusal to allow price rises,

Officials are rationing supplies of Kingfisher beer in India’s biggest beer-consuming state to deter hoarding and tackle shortages.