News

HBO Max Makes a Comeback as Warner Bros. Discovery Abandons 'Max' Rebrand
Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.
‘Sesame Street’ finds a new home on Netflix
Through a unique private-public partnership “Sesame Street” will be available on both Netflix and PBS beginning later this ...
Nieman Journalism Lab4h
“Sesame Street,” facing crisis, signs new deal with Netflix
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, ...
‘Sesame Street’ strikes new Netflix deal after HBO cancellation
The new partnership entails for new episodes of “Sesame Street” from its 56th season to begin streaming later this year.
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...
HBO Max's highly anticipated IT prequel series Welcome to Derry finally has a trailer, and it's delightfully creepy
IT: Chapter One and IT Chapter Two: were directed by Andy Muschietti, who is also the creator of this upcoming HBO Max ...