Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

At the time of publication, Starbucks has not shared any information on which items will be removed from their menu. The ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

This isn't going to happen right away, however. This will be a gradual change that will continue throughout the year of 2025.

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...