Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

There have been a lot of changes in college football recently, and UCF football head coach Scott Frost doesn't like them all.

A slew of Big 12 coaches called for clarity across college football and argued "We don't even know the rules" as rev-share begins.

State lawmakers are working with student-athletes and labor advocates to push for stronger protections for college athletes ...

The format Yormark believes is best for the sport stands in direct opposition to what the Big Ten has proposed.

Here's why Ohio State has a fake running back named Jayson Ball and real running back named Bo Jackson, but not that one, in ...

Omaha Athletics took another step in its long-term plan to seamlessly enter the revenue-sharing era of college athletics by ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

In this modern era of College Football, you are more likely to hear about how much a player is making to go to school rather than why they chose that school. NI ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...