The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

This move follows Coca-Cola’s decision earlier this year to hand its North American media business (~$800 m) over to Publicis as well. The Mars account, which includes media planning, buying ...

WPP was first appointed as Coca-Cola’s global marketing network partner in 2021, charged with executing a unified marketing model to drive long-term growth across more than 200 countries and ...

Our AI platform helps businesses connect creative vision with marketing goals to deliver personalised experiences faster and ...

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

WPP agency EssenceMediacom held the lion's share of the media planning and buying business, worth an estimated $1.7 billion in media spend, according to COMvergence. Publicis Groupe’s Mars United ...

It's had mixed fortunes, after Coca-Cola shifted its North America media business to Publicis earlier this year, though a WPP insider told BI this represented just a single-digit percentage of the ...