Marketing Dive17h
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
CMSWire13h
Adobe AI Platform Unites Creativity and Marketing to Define the New Era of CX Orchestration
Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...
Marketing Dive15h
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...
Self on MSN13h
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Now, the wave of prebiotic drinks has grown so big, it’s swept up an OG soda giant, too: In a move that says, “If you can’t beat ‘em, join ‘em,” Coca-Cola just launched its very own fiber bevvy, ...